Adobe’s Women Create Wednesday Series
I was the writer behind Adobe’s #WomenCreateWednesday Series since July 2022. I wrote the storyboard script and social copy. The process was once I received the videos from the influencer team I transcribed videos, arranged a storyboard and social copy, and sent it to my Senior Copywriter for feedback. Once I received feedback from her, we sent it off to the Account team to look at for final approval, then it went off to the Art Director to put the video together. We also reviewed again to ensure the captions were correct before sending them off for client feedback. I was not the only person who brought this series to life and it took a team.
This series was a favorite of my mine to work on since it inspired me to be creative. I also got to work with creators I looked up to! Click here to see all the videos I worked on.
Here are my top five favorite videos.
I wrote a PR campaign for Jo Franco for a college class since she inspired me to study abroad and years later, I got to work on a project with her!
I recognized Steffi’s artwork…because a week before I saw her painting at Harry Styles’s concert in Austin.
Averie’s words inspired me a lot to continue working on my confidence. I thought it was interesting how she admits she had to build it and had a similar story I had as a kid with being shy.
Aubree’s story about losing interest in baking was relatable and it was cool to hear it from someone who’s successful.
One of my favorite features was Naiomi’s because of how she describes her heritage’s influence on her weaving.